Touch of Care

EVERY CHILD DESERVES THE #TOUCHOFCARE

In today’s world, your family is defined by who you care for, and who cares for you. At Vicks, we believe that everyone deserves the touch of care, especially children who have had to face life’s greatest difficulties such as abandonment, disabilities or even social prejudices. Vicks recognizes the transformative power of care, and celebrates the extraordinary stories of the people who have lived it by their actions.



ONE IN A MILLION



Nisha is suffering from one of the world’s rarest skin conditions. This film captures her grit and determination to fight against all odds, to be counted as an equal in a world that looks at her differently. But all of this wouldn’t have been possible without the support of the two most important people in her life.



GENERATIONS OF CARE



This film beautifully captures the relationship between Gayatri and her mother Gauri, who against all odds, is raising and caring for Gayatri with deep compassion and love. The story reflects the challenges that Gauri faces from the rest of society, as a transgender woman.

THE #TOUCHOFCARE FUND



We have now set up a fund to honour extraordinary stories of care that have emerged beyond the conventional family ties. Gauri Sawant, the transgender protagonist of the critically acclaimed digital film on Touch of Care is the first recipient of the fund, for taking under her wing an abandoned child and giving her a respectable life and education. The funds received from the brand are being used by her to build ‘Nani Ka Ghar’, a home for the children who are in need.